Mike Molesworth is an Associate Professor in Marketing at Henley Business School, and has over 22 years experience of lecturing in marketing communications, and consumer culture. He first taught digital marketing in 1998. He has published in Marketing Theory, Journal of Business Research, Consumption, Markets and Culture, the Journal of Consumer Culture, Journal of Marketing Management, and Internet Research. He has won best paper awards for his work on digital consumption in Consumption, Markets and Culture, the Journal of Marketing Management, and at the Consumer Culture Theory Conference. He has also won a ‘most cited’ award in Teaching in Higher Education, for his work on the marketisation of higher education.