Title: Innovation …. is not about random inspiration! Three guiding principles helping us predict where, how and when to place your bets.

Schedule: Friday (28th of September 2018), 9.00 – 13.00

Workshop facilitator: Marina Udroiu, Consumer Insights Client Solution Manager, GfK

Vacancies: 16*


Disruptive, game-changing innovation can actually be predictable. After this 4-h team working session, we will discover that innovation is strategic and not random inspiration.

We will use the Future Opportunity Map® to predict what kind of innovation is likely to come next in a certain category (e.g. shampoo, beds). The tool brings together two things: (1) emerging consumer needs and (2) emerging innovation news sourced by drawing a genealogical tree of innovation over time not only for the category in focus but also for other categories in the competitive set.

The ultimate output we'll reach together will be a map of what the analyzed category might look like in the future!

* Please note that the workshop has limited capacity and is expected to be filled fast, hence, it is recommended to book your seat as soon as possible. The booking will be validated only after the payment confirmation of the Conference Registration fee.