Peter Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He is the director of the University of Groningen Business School (UGBS) and interim vice-dean of the Faculty of Economics and Business. He also is the founder and director of Groningen Digital Business Centre. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Harvard Business Review, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Service Research, the Journal of Interactive Marketing, and senior editor of the International Journal of Research in Marketing. He co-chaired the EMAC 2017 conference in Groningen.