Berend Wierenga is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM) and a highly respected marketing scholar. He also held visiting positions at business schools abroad, including the Stanford Graduate School of Business, the Wharton School of the University of Pennsylvania and INSEAD (Fontainebleau).

His main research areas are marketing decision making, marketing models, and marketing management support systems. He has published widely on these topics in books and in the top journals of the field.

At the Rotterdam School of Management (RSM), Berend Wierenga was the founder of the Department of Marketing Management and Scientific Director of ERIM (Erasmus Research Institute of Management). He has also been actively involved in the European academic marketing scene, especially in EMAC (European Marketing Academy). He was the first Editor of IJRM, the International Journal of Research in Marketing. He was appointed Officer in the Order of Oranje-Nassau in The Netherlands, and he received the inaugural EMAC Distinguished Marketing Scholar Award, as well as the Ad Fontes Penning of the Erasmus University.