Finola Kerrigan


Reader in Marketing and Consumption, Department of marketing, University of Birmingham

Finola Kerrigan joined the Business School from King’s College London in September 2013. Finola's research is in the field of marketing, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts, topics related to social media and branding. She is associate editor of the Journal of Marketing Management and on the editorial board of the Journal of Macromarketing, Art and the Market and Marketing Intelligence and Planning. Finola’s research has been published in a range of International Journals and she is the author of Film Marketing, Elsevier (2010) and editor of Arts Marketing, Elsevier (2004), Rethinking Arts Marketing, Routledge (2010) and Legends in Marketing- Morris Holbrook, Volume 4: Esthetics and Tastes, Part 1 (2015).