Tammo H.A. Bijmolt is Professor of Marketing Research at the Department of Marketing, and chairman of the department. In the academic year 2016-2017, he has been (parttime) visiting professor at the University of Hamburg, Germany. From March 2009 till November 2015, he has been Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen, The Netherlands. His research interests include conceptual and methodological topics such as consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. His publications have appeared in international, prestigious journals, among others: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, International Journal of Research in Marketing, Psychometrika, and the Journal of the Royal Statistical Society (A). His articles have won best paper awards from International Journal of Research in Marketing (2007), Journal of Interactive Marketing (2011), and European Journal of Marketing (2015, 2017). He is associate editor of the International Journal of Research in Marketing and member of the editorial board of Journal of Marketing, Journal of Retailing, and International Journal of Electronic Commerce. Tammo Bijmolt is vice-president conferences of EMAC and lectures in the EDEN programs of EIASM and the ProDok series of the VHB in Germany. He has lectured in a broad range of programs at the Bachelor, Master, Ph.D. and executive MBA level. He has been involved in several research-based consultancy projects for a variety of companies including DVJ Insights, MetrixLab, GfK, Wehkamp, and Unilever. Finally, he served as an expert in legal cases involving market research projects.