poza eric


Marketing Professor; Chair in the Danish Institute for Advanced Study

Dr. Eric Arnould is Chair in the Danish Institute for Advanced Study & Professor of Marketing at the University of Southern Denmark and recently also at EMLYON. He has pursued a career in applied social science since receiving his bachelor’s degree in 1973. While thriving on the challenges of consulting in agriculture, marketing systems, and natural resource management in francophone West Africa, 1975-1990, he earned a doctorate in Economic Anthropology and pursued a postdoctoral fellowship in the Marketing Department (1982-1983), at the University of Arizona. Since 1990, Eric has pursued a nomadic academic career, teaching a multiple universities in the US and Europe. Eric’s research on consumer culture theory, services marketing, marketing & retail strategy, and sustainable development appears in many articles and chapters in social science and managerial periodicals and books. He has consulted for a number of public and private organizations, conducting research that has often led to publication.



Senior Lecturer in Marketing at Kent Business School, University of Kent and Visiting Professor at University of Lorraine

Dan Alex Petrovici has worked as Data Analyst with FESSEL GfK, acted as Expert-Reviewer for The European Commission, Directorates of Food, Health and Wellbeing and Biotechnologies, Agriculture and Food (2007, 2009, 2010), Economic Advisor to the Romanian Embassy in the UK 2007-2015), Romania Raporteur on Food Security to the National Authority of Scientific Research and the Cabinet Office (2008).

His current research interests include comparative advertising, emotions in social marketing and advertising to children. Recent papers include presentations at Conferences organised by the Academy of Marketing Science, the Academy of International Business,  the European Academy of Marketing. He has contributed to five books and is co-author of more than 70 sole- and co-authored articles and conference papers. His research has appeared in top journals in marketing, advertising, public policy and business, including the International Marketing Review, European Journal of Marketing, Journal of Business Research, International Journal of Advertising, Journal of Business Ethics, and Environment and Planning C: Government and Policy, among others.



Associate professor; Senior Neuromarketing Consultant  250644

Dragos Cȋrneci has a PhD in psychology, and works in the domain of neuroscience at Open-I Research & Consult. In 2004 he published the first Romanian handbook of developmental neuroscience. Between 2007 and 2010 he developed management soft skills assessment instruments, consumer profiling tools and instruments for investigating consumer attitudes. In 2010 he conducted the first neuromarketing study in Romania and between 2010 and 2011 the first neuromarketing study in Romania using functional MRI. Besides MRI he has conducted research also with evoked potentials (ERPs) in collaboration with the Institute of Normal and Pathological Physiology of the Slovak Academy of Science. He also published over 60 articles and the books “Origin of the mind; From viruses to beliefs” and “The stress in our mind and the war from the cells’ world”.